Stof tot Nadenken

The ‘Stof tot Nadenken’ campaign is an initiative by Afval van Utrecht, implemented in various locations across the municipality of Utrecht. The campaign goes hand in hand with a slow fashion challenge called ‘Maand Zonder Nieuw’, where participants are challenged to refrain from buying new clothing for an entire month.

In collaboration with the consultancy and campaign agency Van Loof, I had the opportunity to design the rebranding for the campaign. Visit the Afval van Utrecht or Van Loof website for more information about the campaign.