I’m Amber, a multidisciplinary designer from Maastricht, based in Amsterdam. Welcome to my visual playground. A place where I showcase my work and favourite projects.
BUILDING VISUAL WORLDS
A brand is more than a logo. It is the story, personality and visual world around it, from typography and imagery to motion, texture and application. I enjoy bringing these elements together to create identities that feel distinctive, recognisable and true to the brand behind them.
Rather than following one fixed style, I like exploring the direction that best fits each project. This can mean playing with texture, typography or unexpected visual elements to create work that feels more tactile and alive. At the same time, I think about how an identity can translate into a flexible system that works across different formats and touchpoints.
I enjoy projects that leave room for ideas, collaboration and creative exploration. Especially branding from the ground up, rebrands, campaigns and motion related work. I’m particularly drawn to brands in food, fashion, lifestyle and culture, as well as organisations with meaningful stories around people, society or the environment.

AMBER LELIVELD
Based in
Amsterdam
From
Maastricht
Practice
Multidisciplinary design
Focus
Brand identities and visual worlds
THINGS I’M KEEN ON
- Film photography
- Random puns
- Small acts of kindness
- Many many music genres
- Space age interiors
- Earthy ceramics
- Unexpected textures
- Collecting visual inspiration
