Branding and graphic design
Almere, Nederland
2023
Floor is an innovative office concept located in the city center of Almere. This concept provides businesses with versatile options, offering the perfect space to host events, rent fully equipped offices, or take advantage of dynamic co-working environments tailored to their needs.
In collaboration with the consultancy and campaign agency Van Loof, I had the pleasure of designing the brand identity for Floor, ensuring that the visual style captures the modern and adaptable essence of the concept.
After the brand identity was developed, I explored how it could be applied to the building’s window stickers. This is the result!
The name Floor is abstractly written across the entire window surface using one of the elements from the brand identity. On the other windows, a brief explanation of the Floor concept is provided. In addition to the window stickers on the exterior, signage was also created for the interior of the building.
Photography: Jasmyn Mazloum
